Case Study: Beards & Daisies increases revenue per visitor with Intelligems

Beards & Daisies boosts revenue per visitor by 10% with Intelligems

Beards & Daisies, a UK-based retailer of premium indoor plants, wanted to discover new ways to drive profit beyond the basic A/B testing they had done with Google Optimize. Their e-commerce manager sought a replacement tool that would allow them to experiment more, particularly with price and content testing, to re-evaluate their brand positioning. They chose Intelligems as it was the only platform they found that offered both capabilities.

Using the Intelligems platform, Beards & Daisies ran a wide range of price and content tests, including adjusting product prices to match competitors and experimenting with discount badge placement. This solution provided them with valuable data that led to significant improvements, including a 10% increase in revenue per visitor and a 5% higher overall conversion rate. One specific price test resulted in an 8.25% higher profit per visitor.

Beards & Daisies