Case Study: Shape achieves 80% more qualified demos with Intellibright

Shape boosts qualified demos 80% with Intellibright

The customer, Shape, faced challenges with its paid search campaigns attracting unqualified clicks from users seeking free CRM solutions, which misaligned with its premium software. This resulted in a high volume of form fills that rarely converted into valuable product demos. Without CRM integration for tracking, a significant portion of their ad spend was wasted. They partnered with the vendor Intellibright to address these issues.

Intellibright implemented a solution focused on high-intent keyword targeting and integrated Shape’s CRM with Google Ads to track demo signups directly. Through a rigorous negative keyword strategy and reallocating budget toward high-performing campaigns, Intellibright helped Shape achieve an 80% increase in demo volume in one year. This was accomplished alongside a 32% decrease in cost per qualified demo and a 50% reduction in overall ad spend.

Shape