Case Study: NorthStar Memorial Group achieves 63% lead growth with Intellibright SEM optimization

NorthStar Memorial Group grows lead volume 63% with Intellibright

NorthStar Memorial Group was facing challenges with its search engine marketing (SEM) campaigns, including an unsegmented structure that limited visibility into performance, low ROI from certain traffic sources like obituary searches, and a lack of hyper-local targeting that resulted in wasted ad spend and less qualified traffic. Intellibright was engaged to address these issues.

Intellibright implemented a solution that included a hyper-local keyword strategy, campaign segmentation by service type, and CRM-driven conversion tracking to reallocate spend toward the most profitable services. As a result, Intellibright helped NorthStar achieve a 63% year-over-year growth in lead volume and a $9.4 million increase in annual revenue with only a $485,000 additional ad spend.

NorthStar Memorial Group