Case Study: NorthStar Memorial Group boosts local visibility and leads with Intellibright

NorthStar Memorial Group boosts phone calls 44% with Intellibright

NorthStar Memorial Group faced challenges with inconsistent and outdated Google Business Profiles across its 60+ locations, leading to visibility gaps and poor performance in high-value markets. They lacked a centralized system to manage and optimize their local listings. Intellibright was engaged to address these issues with its Google Business Profile Optimization service.

Intellibright conducted in-depth audits and implemented targeted updates, which included standardizing information, expanding service areas into high-income zip codes, and optimizing profile content. This solution significantly improved local rankings and drove user engagement. The results included an 88.7% appearance rate in the local 3-pack, a 44.86% increase in phone calls, and over 100,000 new monthly impressions across their listings.

NorthStar Memorial Group