Case Study: NorthStar achieves a 40% boost in SEO leads with Intellibright

Northstar boosts SEO leads by 40% with Intellibright

Northstar, a funeral home operator, faced significant challenges managing SEO across its 63 decentralized and independent websites. This fragmented approach resulted in inconsistent local optimization, limited domain authority, and a lack of a centralized system, hindering their search performance. Intellibright was engaged to address these SEO obstacles.

Intellibright implemented a unified technical SEO strategy across all sites, including consistent schema markup and local page optimization. They centralized content and review systems and executed portfolio-wide link building. As a result, Intellibright helped Northstar achieve a 40% boost in SEO leads and improved its average keyword ranking from 12.31 to 4.78 across its entire network of websites.

Northstar