Case Study: Mira Vie Achieves $55 Cost Per Lead with Intellibright SEM Campaigns

Mira Vie cuts cost per lead to $55 with Intellibright

Mira Vie, a senior living provider, launched with low brand recognition and faced the challenge of competing in a digital marketing space where the average cost per lead was $431. They lacked a location-specific strategy and full-funnel visibility into their lead generation efforts. To address this, they partnered with the digital marketing agency Intellibright to run a targeted SEM campaign.

Intellibright implemented a solution involving geo-targeted campaigns and custom landing pages for each of Mira Vie's properties. They used the analytics platform Further to capture lead data from all sources, including forms, calls, and chats. This data was fed back into Google Ads for optimization. As a result, Intellibright dramatically reduced Mira Vie's cost per lead to just $55, far outperforming the industry average and establishing the brand effectively in a competitive market.

Mira Vie