Case Study: Gembah achieves 1,325% more closed-won revenue with Intellibright

Gembah boosts closed-won revenue 1,325% with Intellibright

Gembah, a company seeking to improve its paid search performance, faced challenges with wasted budget on low-value manufacturing keyword queries, high lead volume that failed to generate revenue, and poor-quality leads from mobile traffic. They partnered with the vendor Intellibright to address these issues.

Intellibright implemented a solution that optimized bidding for sales-qualified leads, reallocated budget to higher-performing services, and refined mobile campaign targeting based on value. The results included a 1,220% increase in return on ad spend, a 1,325% increase in closed-won revenue, a 31% decrease in cost per lead, and a 500% increase in average sale value for Gembah.

Gembah