Case Study: Fluence Commercial Agriculture achieves 343 ranking improvements and 80% keyword growth with Intellibright

Fluence Commercial Agriculture boosts target cannabis keywords 80% with Intellibright

The customer, Fluence Commercial Agriculture, faced the challenge of repositioning its brand from a broad commercial agriculture LED lighting provider to a cannabis-focused specialty company without losing its existing search engine visibility. The vendor, Intellibright, was engaged to handle the Search Engine Optimization (SEO) required to manage this transition, which was complicated by over 150 URLs diluting the site's topical focus on cannabis.

Intellibright implemented a three-phase content consolidation strategy that involved removing non-cannabis content and using strategic 301 redirects to preserve SEO equity. This solution successfully shifted the site's topical authority toward cannabis cultivation. The results included 343 ranking improvements, an 80% growth in target cannabis keywords, and a 3% jump in organic conversions within one month of the rollout.

Fluence Commercial Agriculture