Case Study: an automotive e-commerce retailer doubles ROAS with Intellibright

Automotive E-commerce Retailer doubles ROAS in 1 month with Intellibright

The automotive e-commerce retailer was facing challenges with its paid social campaigns, including inflated ROAS due to a 7-day click/1-day view attribution model, a lack of funnel segmentation, and no dedicated campaigns for its top brands. The retailer engaged Intellibright to optimize its Meta ad strategy and improve its conversion tracking.

Intellibright implemented a solution that switched attribution to a click-only model and restructured the campaigns by funnel stage with conversion-focused messaging. The vendor also launched dedicated campaigns for high-priority brands and enhanced dynamic remarketing efforts. As a result, the client saw a 100% increase in ROAS, nearly tripled its revenue, and improved campaign efficiency by approximately 200% in just one month.