Case Study: an automotive e-commerce client achieves 20% YoY Black Friday revenue growth with Intellibright

Automotive E-commerce Client drives 20% YoY revenue growth with Intellibright

The automotive e-commerce client faced the challenge of launching effective Black Friday paid campaigns with a tight four-week timeframe, limited historical data for guidance, and intense competition. Intellibright was brought in to design and deploy Paid Social and SEM campaigns to overcome these hurdles and drive holiday revenue.

Intellibright implemented a full-funnel paid media strategy that included dynamic product segmentation and offer-based creative. This solution successfully generated $448K from the Black Friday campaigns and drove a 20% year-over-year revenue growth for the client, contributing to a total of $1.2 million in paid-channel revenue for November.

Automotive E-commerce Client