Case Study: a company developing an advanced analytics solution improves brand performance evaluation with Intellias and ChatGPT

ChatGPT-Powered Solution for Evaluating Brand Performance

A company developing an advanced solution for providing businesses with industry insights and personalized analytics turned to Intellias to design an AI-based brand performance evaluation component. The challenge was to leverage artificial intelligence to scan multiple media channels to evaluate brand awareness, presence, and recognition, providing a 360-degree view of a brand's market strength.

Intellias delivered a solution that took advantage of generative AI technology and the analytical functionality of ChatGPT. The team completed a proof of concept within one week, validating the idea and delivering an MVP. The results included a significant reduction in data processing time, reliable brand evaluation using NLP, and the generation of media reputation indices to boost marketing campaign effectiveness for the client.