Case Study: Largest Media Corporation achieves real-time audience insights with Intellectyx

Extreme visual analytics unleashing powerful insights

Intellectyx worked with the largest media corporation, one of the world’s leading publishing news agencies, to help it manage massive volumes of content and daily traffic from millions of global visitors. The company needed better visibility into reader psychographics, behavior, interests, and trends, while also keeping up with real-time content ingestion from its CMS and other sources for search, analytics, and personalization.

Intellectyx implemented a real-time messaging-based search and visualization architecture with a search index, enabling immediate ingestion and indexing of published content without data loss. This gave the customer real-time insights for personalization, sales, and marketing, helping identify new opportunities, improve reader engagement, support subscriber retention, and increase revenue through more relevant upsell and audience targeting.