Case Study: SmartCart achieves increased supermarket sales and improved shopping experience with Intellectsoft

SmartCart - Customer Case Study

SmartCart, a Finnish retail technology company, needed a way to modernize grocery shopping, drive additional revenue, create new advertising opportunities, and better understand customer habits. To meet these goals, SmartCart worked with intellectsoft to build a tablet-based smart cart application that leverages the Navigine SDK to guide shoppers and collect in-store behavior data.

intellectsoft implemented the tablet app with Navigine SDK integration to generate optimal shopping routes, deliver location-triggered promotions at the point of decision, and produce movement heat-maps and analytics. The solution helped supermarkets influence purchases and increase sales, gave brands new in-app advertising exposure, and shortened customers’ weekly shopping time while providing retailers with actionable data to grow revenue.

SmartCart