Case Study: IT Company achieves enhanced retail promotions with Intellectsoft's indoor geolocation solution

IT Company - Customer Case Study

An IT Company specializing in retail IT solutions hired Intellectsoft to build a mobile indoor positioning system that could locate shoppers inside stores and deliver relevant promotional information. Because GPS was unsuitable indoors, the challenge was to find an alternative way to track users and personalize offers for retail clients.

Intellectsoft implemented an Android app using Bluetooth beacons to position users on a map and connect to a web server for customer-specific promotions. The solution also improved shopping-list management and in-store notifications, while creating new ad monetization opportunities; overall, Intellectsoft helped the client enhance the shopping experience and open new marketing channels for retailers.