Case Study: Harley-Davidson achieves streamlined event lead capture and reduced cost-per-lead with Intellectsoft's multi-language iPad app

Harley-Davidson - Customer Case Study

HARLEY‑DAVIDSON partnered with intellectsoft to tackle the challenge of capturing leads at biking events without slowing down staff or alienating fans. They needed a quick, unobtrusive, multilingual way to sign prospective clients for newsletters, test rides and more while ensuring data was collected securely; intellectsoft proposed a mobile iPad app to meet those requirements.

intellectsoft built an iPad app featuring a visual customization “user” mode available in 15+ languages, SSL-secured data handling, and fast CRM sync. The solution streamlined event staging, boosted customer intelligence and engagement, and delivered measurable benefits for HARLEY‑DAVIDSON—greatly reduced cost-per-lead, fewer printed materials, and increased positive customer interactions.

Harley Davidson