Case Study: Ernst & Young achieves faster content delivery and stronger thought leadership with Intellectsoft

Ernst & Young - Customer Case Study

Ernst & Young (EY) needed to strengthen its thought leadership among financial professionals by delivering a steady stream of expert, easy-to-digest content that would set it apart from competing publishers. Intellectsoft was brought in to help create a mobile solution that could support this goal.

Intellectsoft built “Forecasts in Focus,” a mobile app that let EY editors publish copy, graphics, and other media directly from the CMS, while users personalized their experience with webcasts, industry reports, and geo-located updates. The solution significantly reduced content release time and helped create a consistent brand voice, increasing trust in EY’s actionable, on-the-go advice.

Ernst & Young