Case Study: Major Clothing Retailer achieves personalized customer loyalty benefits with Intellectsoft

A loyalty app for a major clothing retailer gives customers a discounted and personalized shopping experience

A major clothing retailer needed a complex, scalable customer loyalty app to create a more personalized in-store shopping experience and support features like a store locator, style guide, and discounts. Intellectsoft was brought in by a marketing and design agency to help deliver the first-generation app and plan for future upgrades, including a personal shopper and behavior-based rewards.

Intellectsoft built a native iOS and Android loyalty app with API-based web service integration, plus dedicated project and account management for full lifecycle support. The solution launched successfully in the UK and Ireland, and the agency called working with Intellectsoft their best business decision of 2015, with the partnership expanding into future projects.