Case Study: Turkcell achieves higher ROAS and lower CPA with StitcherAds

Turkcell - Customer Case Study

Turkcell, a leading telecom operator serving over 70 million subscribers across 8 countries, wanted a better way to retarget website visitors and recapture abandoners to drive more mobile phone and accessory sales. Despite strong web traffic and a large subscriber base, the company struggled to improve ROAS and lower CPA on Facebook and Instagram.

Using StitcherAds’ managed service, Turkcell built a dynamic retargeting strategy based on user intent and recency, with products grouped by category and price point for more precise bidding and messaging. The campaign delivered strong results: 92% of total sales came through dynamic product ads on Facebook and Instagram, CPA fell by 15% versus other sales campaigns, and ROAS reached 2.5x for accessories and 2.2x for mobile phone sales.

Turkcell