Case Study: Amazon achieves lower ACoS and higher sales with Intelegencia

Amazon cuts ACoS to 4.2% and scales monthly orders to 1,256 with Intelegencia

The customer, a US-based Amazon third-party seller, faced the challenge of high advertising costs and low returns due to inefficient PPC campaigns. Their unoptimized account had an ACoS of 8.25%, which was depleting their constrained budget on irrelevant search terms. They partnered with Intelegencia for its digital marketing expertise to restructure their Amazon advertising and improve profitability.

Intelegencia implemented a solution involving search query optimization, campaign restructuring, and listing upgrades. This comprehensive approach reduced the client's ACoS to 4.2%, increased monthly orders to approximately 1,256, and achieved a remarkable Return on Ad Spend (ROAS) of 21.59. The optimizations also improved the client's organic search rankings, establishing a sustainable foundation for future growth.

Amazon