Case Study: Washington University School of Medicine boosts fellowship candidate interest with Integrity’s video series

Washington University School of Medicine attracts hundreds of views with Integrity video series

Integrity partnered with Washington University School of Medicine to address the challenge of recruiting postdoctoral students for its endocrinology fellowship program during COVID-19 restrictions. With in-person activities impossible, the client needed a cost-effective video solution to introduce the program, showcase its offerings, and address concerns about living in St. Louis to stay competitive for a limited pool of applicants.

Integrity's strategy team developed a video series based on five key topics, conducting interviews with professors and fellows. The edited videos effectively educated potential candidates. The solution was highly successful, attracting hundreds of views and helping the university secure a large pool of candidates. Integrity delivered a valuable product that met the client's tight budget and timeline.

Washington University School of Medicine