Case Study: Maryville University boosts alumni engagement and launches a successful virtual homecoming with Integrity

Maryville University boosts alumni email engagement by 33% with Integrity

Maryville University faced the challenge of engaging alumni from the 1970s, 1980s, and 1990s through their existing marketing program. They partnered with the vendor Integrity to improve their email marketing strategy using the Pardot by Salesforce platform, aiming to boost alumni involvement and charitable giving.

Integrity audited the university's current strategy and implemented a new omnichannel approach with modern, responsive email templates. This solution successfully increased email engagement for Maryville University by 33%, significantly growing their previously engaged alumni audience.

Maryville University