Case Study: Explore St. Louis creates a modern, user-friendly gateway to St. Louis with Integrity

Explore St. Louis modernizes its website for 24 million annual visitors with Integrity

Explore St. Louis, the official destination marketing organization for St. Louis, faced the challenge of an outdated website that no longer reflected its full scope of offerings. Their existing site, originally launched by Integrity, suffered from poor mobile performance penalized by Google, an outdated architecture, and a lack of key content categories, failing to provide a best-in-class experience for its multiple audiences.

Integrity provided a complete website redesign focused on enhancing user experience. The solution included a new intuitive site architecture, a modern minimalist design, and dynamic sorting and filtering for the organization's 900 partners. The result is a modern, user-friendly gateway that effectively showcases the vibrancy and diversity of St. Louis, successfully meeting the goal of engaging users with fresh, well-organized content.

Explore St. Louis