Case Study: Bay East Association of REALTORS modernizes its website and simplifies content management with Integrity’s custom WordPress redesign

Bay East Association of REALTORS streamlines content management with Integrity

The Bay East Association of REALTORS, based in California's Bay Area, was struggling with an outdated WordPress theme that created significant technical debt and made content management difficult. Their massive quantity of content was also hard for members to navigate. They engaged the vendor Integrity and its WordPress web design team to create a modernized website experience.

Integrity conducted stakeholder interviews and applied the findings to a new sitemap. By leveraging the full power of WordPress and Advanced Custom Fields, Integrity delivered a flexible, scalable admin experience and a custom theme. This solution gave Bay East the ability to easily create, edit, and manage content while maintaining vital third-party integrations for its members.

Bay East Association of REALTORS