Case Study: Cobalt Credit Union achieves 68% asset growth with Integrity Solutions

Merging a Customer-Service Mindset With a Sales-Focused Approach

Cobalt Credit Union, Nebraska’s largest locally owned credit union, needed help shifting from a “military only” image to a broader community-based brand while creating more consistency, a stronger member-centric culture, and better alignment across branches. Integrity Solutions worked with Cobalt using its training and coaching programs, including Integrity Coaching® and Integrity Service®, to support that transformation.

Integrity Solutions helped Cobalt change employee behavior from a transactional mindset to one focused on uncovering member needs and serving both external members and internal teams. The results were significant: asset growth increased 68% over two years, members grew more than 20% in the first year, 12-month loan growth topped 17%, and 12-month share growth reached 14%, while managers and staff reported greater confidence, teamwork, and consistency.

Cobalt Credit Union

Sharon Stahr

Chief Human Resources Officer