Case Study: First Dakota National Bank achieves stronger growth and customer trust with Integrity Solutions

First Dakota National Bank - Customer Case Study

First Dakota National Bank, one of the oldest banks in the Dakota Territory, was experiencing rapid growth and expansion while trying to preserve its strong legacy and customer-focused culture. The bank needed a training partner that aligned with its values, strengthened cross-selling skills, improved attitudes about selling, and created consistency across departments. It turned to Integrity Solutions for programs including Integrity Service®, Integrity Selling®, Integrity Selling® for Service, and Integrity Coaching®.

Integrity Solutions implemented a bank-wide training and sustainment approach that combined sales, service, coaching, behavior styles, and reinforcement tools to support long-term adoption. The results were strong: within two years, assets grew 22%, loan volume 26%, deposits 22%, households 7%, and services per household 11%. First Dakota National Bank reported stronger customer relationships, greater employee confidence, and meaningful improvements in overall growth and service culture.

First Dakota National Bank

Marc Mooney

Director of Branch Administration