Case Study: Penneo achieves 360° customer and billing insights and BI growth with Integrate.io

Comprehensive integrations allow Penneo to grow the BI side of their company and better understand their billing information

Penneo, a Denmark-based SaaS company, faced fragmented customer and billing data across multiple systems and needed a cost-effective, no-code way to consolidate data without taxing engineering resources. They selected Integrate.io’s data integration platform/ETL interface to centralize information from the Penneo application, Pipedrive, Zendesk, Google Analytics and e-conomic to gain a single, accurate view of billing and customer activity.

Integrate.io enabled Penneo to move and transform data into an AWS Redshift warehouse, creating a centralized repository for cross-vertical analysis and a 360° view of customers. As a result, Penneo can efficiently analyze usage and financial data, eliminate inconsistent billing figures across systems, grow their BI capabilities, and reduce developer time spent writing and maintaining SQL—leveraging Integrate.io to gain actionable insights without new engineering overhead.

Penneo

Claus Stovgaard

Systems Specialist