Case Study: India Hicks achieves automated data integration and instant marketing insights with Integrate.io

By automating their data integration process, India Hicks increased their internal bandwidth and improved their long-term business strategies

India Hicks, an upscale women’s lifestyle brand, struggled to consolidate marketing and customer data from multiple sources (Facebook Ads, Salesforce and their eCommerce database) without engineering resources. They needed an easy-to-use, cost-effective integration that would stop weekly manual reporting (their consultant spent 3.5 hours every Monday) and increase internal bandwidth, so they turned to Integrate.io’s data integration platform.

Integrate.io automated daily, one-click data syncing from Facebook, Salesforce, Google Analytics and their eCommerce systems into a centralized database, making analytics-ready data available each morning and removing the need for development resources. As a result, India Hicks reduced manual reporting time, gained instant access to lifetime value, lead quality, CPA and A/B test insights, and significantly increased internal bandwidth and accuracy thanks to Integrate.io.

India Hicks

Joe Marcus

Director of Analytics