Case Study: Atlanta Hawks revolutionize content management with Integrated Media Technologies and iconik

Atlanta Hawks streamline 1,000 projects a year with Integrated Media Technologies, Inc

The Atlanta Hawks, a professional NBA team, faced a significant challenge in managing the enormous volume of content required to promote their games and events. Their teams worked in silos without a centralized asset management system, stifling collaboration and slowing down their rapid delivery needs. They consulted with several system integrators, including vendor Integrated Media Technologies, Inc (IMT), to find a solution.

IMT implemented an educational approach, recommending a workflow that integrated iconik for content management and CloudSoda for data movement. This solution centralized the Hawks' assets, breaking down silos and enabling efficient cross-functional collaboration. The integrated system became an indispensable part of their ecosystem, with CloudSoda serving as a crucial data mover for both archival and disaster recovery purposes.

Atlanta Hawks