Case Study: Trend Micro achieves 6x revenue pipeline growth with Integrate

Trend Micro boosts revenue pipeline 6x with Integrate

Trend Micro, a global leader in cyber security solutions, needed to scale its US demand generation efforts efficiently. Their marketing team faced significant challenges as manual processes for managing lead sources and scrubbing data consumed over 25 hours per month, delaying lead follow-up and preventing them from fully capitalizing on their Marketo investment. They lacked a holistic view of campaign performance and needed a smarter approach to feed qualified leads into their sales pipeline.

By implementing Integrate’s Demand Orchestration Software, Trend Micro automated the verification and standardization of leads, injecting them directly into Marketo immediately upon capture. This solution provided a centralized view of all lead sources and integrated top-funnel programs. As a result, Integrate helped Trend Micro achieve a 6x boost in pipeline value, reduce lead follow-up time by 24 hours, and save over 25 hours per month in manual effort, allowing the team to focus on more strategic initiatives.

Trend Micro