Case Study: RES Software cuts cost per MQL by 40% and reduces lead upload time to under 5 minutes with Integrate

Scaling A Global Demand Center By Automating Top-Funnel Digital Marketing

RES, a global provider of digital workspace technology, faced a common B2B marketing problem: its distributed team was spending significant budget and manual effort to discover and prepare new prospects. Manual scrubbing, deduplication and uploads took 2–5 days, limiting the number of lead sources they could onboard, slowing engagement, and preventing scalable experimentation to lower cost per MQL.

RES implemented Integrate’s Demand Orchestration Software to automate lead verification, standardization and injection into their marketing automation system. The platform blocked invalid leads and sped processing, cutting cost per inquiry and cost per MQL by 40%, saving about 20 hours per month in manual work, and reducing lead upload time from several days to under five minutes—driving faster engagement, higher conversion rates and scalable global demand generation without sacrificing data quality.

RES Software

Anca Popovici

Director of Global Demand Generation