Case Study: Rackspace Technology achieves 5x lead velocity and 103% improved lead quality with Integrate Demand Orchestration Software

Scale Demand Programs Without Compromising Quality

Rackspace, the #1 managed cloud company, needed to scale demand marketing as customers moved to the cloud but was held back by slow, manual lead processing, poor data quality, delayed follow-up (sometimes up to a month), and limited visibility into program performance. The Demand Generation team required a way to increase lead velocity and database integrity without draining resources.

By deploying Integrate’s Demand Orchestration software to centralize providers, validate and standardize files, and automate imports into Marketo, Rackspace cut manual lead work, accelerated follow-up, and gained real‑time campaign visibility. Results included a 5x increase in lead velocity, a 103.3% improvement in lead quality, a 50.1% reduction in cost per lead, and more than 40 hours per month reclaimed from manual tasks.

Rackspace Technology

Ben Staley

Marketing Programs Manager