Case Study: Iron Mountain achieves $3.8M in influenced pipeline and 4x MQLs with Integrate Demand Orchestration Software

Rapidly Create $3.8M in Pipeline by Addressing the Top of the Funnel

Iron Mountain, a global leader in storage and information management serving more than 156,000 organizations in 36 countries, faced mounting top-of-funnel challenges: the Demand Gen and Marketing Ops teams were spending excessive time sourcing and managing lead providers, manually validating and uploading contact data, and using rudimentary reporting that couldn’t scale—forcing them to limit vendors and sacrificing reach, quality and visibility.

By adopting Integrate’s Demand Orchestration Software and Marketplace, Iron Mountain standardized forms and delivery profiles, automated lead verification, deduplication and injection into Oracle Eloqua, and centralized provider performance measurement. In under six months the program generated $3.8M in influenced pipeline (and $21.69M to date), multiplied scored MQLs 4x, eliminated 25 hours/month of lead processing, and improved email open and click-through rates to 31% and 13.5%, respectively.

Iron Mountain

Leslie Cocco Alore

Head of Global Marketing Operations & Automation