Case Study: Trend Micro achieves 6.6x pipeline growth and sub-24-hour lead follow-up with Integrate Demand Orchestration

Leveraging Integrate & Marketo Together To Scale Global Demand Capabilities

Trend Micro, a global leader in cyber security, was rapidly expanding in the US but hampered by inefficient demand generation. The marketing team struggled with multiple lead sources, time-consuming manual lead scrubbing and uploads, slow follow-up (one to two weeks), poor data verification, and no holistic view to attribute campaign performance or fully leverage Marketo.

By implementing Integrate’s Demand Orchestration Software to centralize and automate top-of-funnel lead capture, verification and injection into Marketo, Trend Micro regained 25 hours per month, cut lead follow-up to under 24 hours, and improved visibility into channels and content. The result: a 6.6x (660%) increase in pipeline value and a 6x year-over-year increase in influenced sales opportunities, allowing the team to focus on strategic growth.

Trend Micro

Ashleigh Davis

Senior Marketing Manager, Demand Generation & Operations