Case Study: Justmedia achieves faster, more accurate lead management with Integrate

Just Media Delivers Tech-Enabled, Data-Driven Demand Gen Services

Justmedia, a B2B paid media agency, needed a better way to manage lead acquisition across many channels while improving speed, data quality, and reporting. Working with Integrate’s lead management software, the team also needed flexibility to connect with different client CRM and marketing automation systems and to support privacy constraints.

Integrate implemented a system to validate, standardize, and route leads in real time, automating rejection and replacement of bad data and centralizing analytics for faster optimization. The result was a faster flow of qualified leads, with about 20% of leads immediately rejected and replaced, one program delivering 5,430 marketable leads, 2,420 unqualified leads filtered out, and $96,800 in client savings.

Justmedia

Dick Reed

CEO