Case Study: Iron Mountain boosts marketing pipeline with Integrate

Iron Mountain grows marketing pipeline 5x with Integrate

Iron Mountain, a leading provider of storage and information management, faced challenges in scaling its lead generation. Their marketing teams spent excessive time manually sourcing and managing lead providers, processing data, and measuring programs, which limited pipeline growth and visibility. They turned to the vendor Integrate and its Demand Acceleration Platform (DAP) for a solution.

Implementing the Integrate DAP standardized campaign setup and automated lead verification, deduplication, and injection into their Oracle Eloqua system. This allowed Iron Mountain to efficiently centralize and scale their lead programs. The results from using Integrate were substantial, including an 84-hour monthly reduction in lead processing work, a drop in lead follow-up time from 9 days to under one, and a 5x increase in marketing pipeline.

Iron Mountain