Case Study: HomeSphere achieves 244% month-over-month increase in quality lead volume with Integrate

HomeSphere - Customer Case Study

HomeSphere Inc., a home-improvement networking company that connects pre-screened contractors with homeowners, struggled to generate enough high-quality homeowner leads from affiliates, search and other channels. The company faced low volume, poor affiliate quality, incentivized traffic, limited verification options, difficulty targeting specific project categories and high SEM costs, which undermined its promise of qualified leads to contractor clients.

Integrate implemented CPL/CPA campaigns using a single platform that combined email and call-center lead generation, call verification, one-page submit campaigns for targeted project types, and reporting and negotiation tools. The result was a 244% month-over-month average increase in leads over six months, a 95% reduction in HomeSphere’s internal verification effort, lower return rates (under 10% vs. 18% typical), faster lead distribution and improved customer satisfaction.

HomeSphere