Case Study: Global Life Sciences Organization doubles event leads with Integrate Demand Acceleration Platform

Global Life Sciences Organization doubles event leads with Integrate

A global life sciences organization faced significant challenges with its traditional method of collecting leads via paper forms at over 100 annual events. Poor data quality, including illegible handwriting and missing information, hindered their ability to follow up effectively. They needed a solution that would integrate with their CRM and initially considered an expensive custom build until they discovered the Integrate Demand Acceleration Platform (DAP).

By implementing Integrate's DAP, the company replaced paper with customizable digital forms. This provided a centralized dashboard for all leads, enabling quick follow-up and ensuring sales received clean data. The solution was straightforward to implement and resulted in a significant increase in the number of leads captured while dramatically improving data quality.