Case Study: Commvault increases deal size, conversions and revenue while cutting digital spend with Integrate Demand Orchestration Software

Executing a Content Marketing Strategy That Increases Deal Size & Revenue

Commvault, a provider of data protection and information‑management software, was modernizing its digital marketing to tailor content to the buyer’s journey but faced a key challenge: most prospects never reached its site. Scaling content distribution to trusted third‑party sites while managing partner relationships, lead verification and data imports — and measuring which channels and assets actually worked — was consuming too many resources and limiting impact.

Commvault implemented Integrate’s Demand Orchestration Software to automate third‑party site and partner management, lead scrubbing/standardization and integration with Marketo and Salesforce, plus closed‑loop analytics for continuous optimization. The results: marketing‑attributed closed deals jumped from 6% to 27 (+21 pp), close rates rose from 15% to 30 (+15 pp), inquiry‑to‑MQL conversion improved by 10 pp, average selling price increased 20%, and digital spend fell 23%.

Commvault

Dawn Colossi

Senior Director of WW Digital Marketing