Case Study: Commvault increases marketing-attributed closed deals with Integrate

Commvault increases marketing-attributed closed deals by 21% with Integrate

Commvault, a data protection and information management software provider, sought to scale the impact of its always-on content marketing strategy. The primary challenge was engaging larger audiences on trusted third-party sites without consuming excessive time and resources on manual management, lead verification, and performance analysis across numerous channels.

Using Integrate’s Demand Orchestration Software, Commvault automated third-party site management, lead scrubbing, and data importation into its Marketo system. This solution provided closed-loop analytics to measure and optimize channel performance. As a result, Integrate helped Commvault achieve a greater than 15% increase in close rate, a 21% increase in marketing-attributed closed deals, and a 23% reduction in digital spend.

Commvault