Case Study: Box achieves under-1-day lead follow-up, 3.9x content syndication ROI and $699K media savings with Integrate

Box Increases Content Syndication ROI by 3.9x in One Year

Box, the enterprise cloud content management SaaS, was in hypergrowth and needed to build a scalable revenue marketing engine. The team faced inefficient third‑party demand programs, poor lead data and manual lead processing that consumed 50–100 hours per month, slowed follow‑up (around three days), and undermined sales trust — all while needing to show quick, measurable results.

Box implemented Integrate’s Demand Orchestration platform (and its Data Marketplace) with agency partner Just Media to automate lead cleansing, routing and program activation, enable cleaner A/B testing and apply predictive analytics for targeting. The outcome: lead follow‑up dropped from three days to under one, 50–100 hours saved per month, $699K in media budget savings in the first three quarters, and a 3.9x improvement in content syndication ROI within a year, while restoring sales confidence and scaling demand programs.

Box

Heather Berggren

Sr. Director, Campaigns and Demand Generation