Case Study: Aval Ara saves 3,000+ SDR hours and boosts lead quality with Integrate

Aval Ara saves 3,000+ SDR hours with Integrate

A tax compliance software provider, known as Aval Ara, faced significant challenges in its demand generation efforts. Their marketing team was spending excessive time on manual administrative tasks like processing and cleaning lead data, which delayed sales follow-up by several days. Poor quality leads were also wasting substantial SDR time, and the company lacked integration and insights for its many content syndication vendors. To address these issues, Aval Ara turned to the vendor Integrate and adopted its Pipeline Integrity Platform.

Integrate's solution automated key demand generation tasks, including lead cleaning, deduplication, and standardization before injection into marketing automation. This provided efficiency and critical campaign insights. As a result, Aval Ara saved over 3,000 hours of SDR time by filtering out over 40% of bad leads, and the marketing team regained 288 hours per month. Follow-up campaigns were launched almost immediately, and the team gained the visibility needed to optimize programs and vendors effectively.

Aval Ara