Case Study: Epworth HealthCare achieves 6.5x more conversions with Integral Media's Google Ads restructuring

Epworth HealthCare boosts conversions 6.5x with Integral Media

Epworth HealthCare, Victoria's largest not-for-profit private hospital group, faced challenges with its Google Ads campaigns, which were unstructured and lacked proper segmentation across its multiple hospital locations and care services. This led to wasted budget, unreliable data from poor conversion tracking, and inefficient targeting that paid for unsuitable leads. They engaged the digital marketing agency Integral Media to address these issues.

Integral Media conducted a complete audit and restructured the Google Ads account from the ground up. They organized services into refined, targeted campaigns with focused audience targeting and implemented proper conversion tracking. The solution delivered dramatic results: a 6.5x increase in conversions, a 156% increase in clicks, a 671% increase in impressions, and a 75% decrease in cost per conversion, transforming the platform into a high-performing acquisition channel for Epworth HealthCare.

Epworth HealthCare