Case Study: Allen Matkins boosts event attendance and attendee quality with Intapp Relationships

Allen Matkins boosted event attendance by 20% while improving attendee quality

Allen Matkins, an Am Law 200 firm, faced challenges with its marketing events, including poor attendance quality and outdated CRM data. Its lawyers were reluctant to spend time vetting large, inaccurate invitation lists. The firm turned to Intapp and its product, Intapp Relationships, to address these issues.

Using Intapp Relationships, Allen Matkins filtered its contact lists to target high-value, reachable individuals. This streamlined process reduced list size by up to 75%, making vetting more efficient for lawyers. The solution delivered significant results: a 20% year-over-year increase in event attendance, with over 80% of newly added contacts being high-level decisionmakers.

Allen Matkins

Helen Rizzo

Marketing Technology Administrator