Case Study: MSM enhances The Country Mile’s brand and streaming experience with INT Inc.

MSM streams to 3 million public service messages with INT Inc.

Multimedia Sales & Marketing (MSM) needed a front-facing website for their internet radio station, The Country Mile, to move beyond basic streaming and become competitive. Their challenge was to create a visually appealing, user-friendly site that could handle live streaming, e-commerce, news, and advertising, all while ensuring digital accessibility. They engaged INT Inc. for its web design and development services.

INT Inc. implemented a comprehensive solution that included Live365 integration for streaming, a Spreadshirt e-commerce platform, an RSS news feed, and dedicated advertisement slots. The resulting website provided MSM with a stronger brand identity and a significantly enhanced, WCAG-compliant user experience. This led to increased online visibility for The Country Mile, broadening its platform and listenership.

MSM