Case Study: MSM enhances The Rock Online’s user experience and brand identity with INT Inc.

MSM airs 3 million public service messages with INT Inc.

Multimedia Sales & Marketing (MSM) sought a comprehensive website redesign for their classic rock internet radio station, The Rock Online. Their challenge was to create a site with a distinct brand identity aligned with their other station, improve overall user-friendliness, and seamlessly integrate essential features like e-commerce, radio streaming, and a news feed. They partnered with vendor INT Inc. to achieve these goals.

INT Inc. implemented a new visual design, integrated the Spreadshirt e-commerce platform and Live365 radio streaming, and ensured the site met WCAG accessibility standards. The solution resulted in an enhanced user experience, a stronger and unified brand identity for MSM's radio stations, and a bolstered online presence poised to grow their audience.

MSM