Case Study: Kitchen Magic eliminates duplicate CRM records with Insycle

Kitchen Magic - Customer Case Study

Kitchen Magic, a kitchen renovation company, faced significant challenges with customer data management. Their HubSpot CRM and proprietary internal CRM systems were disconnected, leading to duplicate records and an inability to fully utilize HubSpot's capabilities. With many customers lacking email addresses, their existing tools could not effectively deduplicate records, forcing manual updates and creating a poor customer experience.

By implementing Insycle, Kitchen Magic gained the ability to deduplicate records using any unique field, such as phone numbers or addresses. The solution allowed them to sync their multiple systems, eliminating 6,000 duplicate records. Insycle's bulk data correction and grid edit tools also streamlined their data operations, saving significant time and finally enabling the company to use HubSpot as their primary, company-wide CRM.

Kitchen Magic

James Marshall

Systems Analyst