Case Study: Oyster achieves faster lead response and cleaner CRM data with Insycle

How Oyster Solved Salesforce and HubSpot Data Management Challenges

Oyster, a global employment platform, struggled with data management challenges stemming from siloed Salesforce and HubSpot systems. Issues included a 17% duplicate record rate and poor lead-to-account matching, which caused slow response times and operational inefficiencies across sales, marketing, and customer success teams. To overcome this, they turned to the vendor Insycle and its data management platform.

Insycle provided the solution by implementing its deduplication and lead-to-account matching tools. This automated key processes and unified the two CRMs into a single, cohesive system. The results were significant: duplicate records were reduced to less than 5%, and lead response times were cut by 90%. Insycle enabled Oyster to achieve greater operational efficiency, improve team alignment, and scale its business effectively.

Oyster

Weronika Zubrzycka

Senior Marketing Operations Manager