Case Study: Taylor Company improves HubSpot-Shopify attribution with Insycle

Amilliat - Customer Case Study

Amilliat, a marketing technology consultancy, was working with their eCommerce client, Taylor Company, to address a significant challenge with HubSpot. The platform was incorrectly attributing marketing data for returning customers, rolling up all contact activity to every deal and preventing accurate tracking of which campaigns influenced specific purchases, particularly for events like Black Friday. This flawed attribution eroded marketing effectiveness and impaired strategic decision-making.

The vendor, Insycle, provided a solution using its data management platform, integrated with HubSpot Workflows. Insycle was used to accurately associate contacts with their most recent deals, transfer specific marketing touchpoint data between records, and automate the entire process. This allowed Taylor Company to achieve precise marketing attribution by channel and campaign. As a result, the client gained reliable insights into their marketing ROI, enabling them to make better-informed decisions and significantly improve their campaign effectiveness.

Amilliat

Moh Shabib

Founder and Principal Consultant