Case Study: Qatar Airways creates the most intuitive global airline app with Instrument

Qatar Airways builds a global airline app across 7 time zones with Instrument

Qatar Airways, one of the world's fastest-growing airlines, partnered with the vendor Instrument to address the challenge of creating the best airline app in the world. Their goal was to develop a true "travel companion" that could handle their massive scale of flights, elevate the user experience, and digitally reflect their brand's luxury.

Instrument's solution involved a traveler-centric approach that included extensive user research, testing across seven time zones, and the creation of a high-fidelity prototype. They designed for both iOS and Android with localized right-to-left language support. The result was the delivery of an intuitive and engaging app in 2020 that was so well received its design principles are now being applied to Qatar Airways' web experience and other marketing channels.

Qatar Airways