Case Study: Perfected humanizes mass-tort justice with Instrument

Perfected builds a WCAG 2.2 AA brand platform with Instrument

The customer, Perfected, faced the challenge of having a brand that did not reflect its empathetic mission in the mass-tort justice space; it appeared as a faceless firm and struggled to earn the trust of claimants navigating a complex system. The vendor, Instrument, was engaged to undertake a brand and digital experience transformation to address this.

Instrument implemented a comprehensive solution including a new brand identity, design system, and a purpose-built website platform. This resulted in a brand that leads with empathy and authority, supported by a high-performing, accessible website that allows Perfected to respond to real-time events with tailored microsites.

Perfected